Do you really need a website and why?

‘I need to get a website!’ Have you ever come across this thought in your mind? It is certain that it happened if you’re reading this blog and don’t worry you’re not the only one who thought about it. In fact it goes through at least 1.97 million minds daily and 82 thousands hourly around the world. This figure is not complete hypothesis, but it is the whopping number of websites created in 2017 (1.76 billion). World is defined by internet today, and nobody is willing to be left out in digitally connected era. With 54.4% of earth’s total population using internet, brands and businesses aren’t limited to few localities. Sales & Marketing still exist, but the medium is completely revolutionized. Businesses are reaching out to millions of users on regular basis and you wouldn’t want to let online marketing and e-commerce opportunities slip off your hand.

Now this article is not about what digital marketing or e-commerce is or emphasizing their importance. You probably would know already as everyone is talking about the buzz word, but many of us wondering how to get started (if not already) or how to do it efficiently and maximize the ROI. First of all you have to understand that online marketing or selling is no rocket science and it is for ALL. However as for any great recipe you need great ingredients, and for online marketing the main ingredient is The Website. Even today, it is as good as your virtual business head quarter with all the information at one place. You may hire the best talent to create or maintain your website, but nothing beats the 360 degree services offered by a dedicated web development and hosting agency. Single point of contact, 24×7 support, technical expertise and affordable plans make them your growth partners in today’s time.

There are countless advantages of having a website for your business or profession:

  • Growth – The first impression leaves the decisive impact on potential customers and these days websites are that first impression. People do their research online before even contacting a product/service provider
  • 24 hours 365 days – Now your physical set-up may have fixed working hours and days but your website is always up and running to get you more business
  • Reach – Probably the best thing internet did was connecting the world and now you can promote your business to almost entire earth geography as a matter of clicks
  • Measure your success – Unlike earlier, we are now able to specifically track how many people searched for a business or product, how many are interested and how many are actually buying it which allow taking marketing decisions effectively
  • Know you customers – Online presence enable you to analyse what kind of people visits your online offerings, what are their tastes and likes and if there is any trend or pattern of potential customers
  • Credibility – In this time, customer perception of any business depends on how well their website is built and running. It establishes the credibility around, which help strengthen your enterprise in long run
  • Vision board – A hidden advantage of having a website is that it provides the opportunity to declare your vision and mission to the customers and stakeholders. This helps you keep running in the right direction as a guiding light

Now that you know the benefits, setting up a website and running it could be both easy and tricky. The journey starts from buying a domain name, deciding on right hosting plan and continue through the phases of maintenance and optimization. Besides, we had published myth busting article on hosting and best VPS hosting provider. Also, you should check the types of hosting available and how managed VPS hosting is the best solution.
You can also talk to an expert in person to achieve it in a hassle free way so that you can focus on your area of expertise that is running your business.

An End to all Hosting Selection Challenges

“Choose wisely. Live well” is the tagline of one of the most popular direct consumer marketing company and it makes more sense when it comes to business. Every decision is business critical and has the ability to push it up or pull it down. In information era, you wouldn’t want a key component like your online business presence to experience anything but the best.
We recently shared 5 key things about hosting and it flooded our mailbox with queries on different types of hosting and which is the best one should go with. Though it largely depends on your business build and budget, let me walk you through the main types of hosting and their benefits at least.

Shared hosting –
As name suggests, it allows multiple websites to share the resources of a single server. This includes sharing of server storage space, bandwidth, processing power etc. Hence the cost is also shared…! Small businesses, startups, professionals are often suggested this hosting to cover their cost of capital. Usually, you’ll have no idea what websites you’re sharing the server resources with and technically it poses a potential risk from other sites on the server to one of yours.

Dedicated hosting –
Dedicated hosting is the other end on the palette of hosting. As opposed to the shared one, here a server is devoted to a single business for specific purpose like emails, data storage or hosting their website. Since the server can also be set up externally at a data center, you typically lease its resources for your business. This gives you total control over server, best possible performance and flexibility, but at a significant investment. Companies with large websites, offering heavy online stuffs, getting lot of web traffic, generally demand for a dedicated hosting.

Virtual Private Server hosting –
My personal favorite and popularly known as VPS hosting, virtualizes a server, enabling it to share the dedicated slices of resources at a lesser cost. In simpler words, you’d still share the server but with allocated resources always dedicated to you. This provides you with power of a dedicated server at a price little higher than the shared hosting.
It combines the goodness of both shared and dedicated types of hosting. Besides this, it has several other benefits. For example, shared hosting comes up with preset hosting environment and configurations that leave little room for customization. In VPS hosting, you get more control over hosting environment while you pay for what you chose like you can ask for linux VPS hosting, windows VPS hosting, cPanel VPS etc. Also, it has technically no limitations in terms of server resources. As your website grow, you can upgrade your resource package and voila! You get more resources at your service. Further, with dedicated servers one challenging thing is setting these up and maintenance. Now this is not only time consuming but also requires additional cost. Managed VPS hosting makes this lot easier with control panel access and dedicated support teams to help.

You must have heard other hosting names as well like Colocation Hosting, Cloud Hosting, and Reseller Hosting etc. But these are just structurally derived forms of basic hosting architectures as explained above. Choosing the right hosting plan should always be backed by your requirements and returns on investments. But if you need more advice to choose the right mix, these awesomely helpful people are just a call away

5 things you wish you knew earlier about hosting

1) Selecting right hosting is as important as selecting right domain
Remember when you wanted to start something on your own, or eagerly willing to take our business presence to online space. How much time you devoted to decide the domain name? Well, most of us including you and me tend to spend a lot of time thinking for the right domain which should be unique, catchy, and available. But have you ever thought what takes your website to run (and not crawl) online. If domain name is the fancy number plate of your business then hosting is the fuel which powers your business to run on the internet expressway. So the type of hosting and quality of hosting service is an xfactor to your business equation.

2) Sometimes internet is not the answer
Some of us are more proactive and they really believe in researching. But their source of research is often limited to internet itself. It is good enough as far as you’re learning the concept of hosting and the types of services available. However, you should always talk to an expert before making up your mind and finding one isn’t too difficult. Just search for a hosting service provider and contact them to identify what suits your need and what they can offer. I’ve had great help from one reputed web hosting provider and they even took care of all my online hassles end-to-end.

3) Everyone is chasing the cloud
Even in information era, attitude of hopping on the bandwagon isn’t changed much. Look around you and you would notice silly things going viral like never before. People start fantasizing as soon as a new jargon is coined, thanks to tech giants glamorizing the technology. ‘Latest’ seems cool but may also burn your fingers if it’s not the right mix for your business. Types of hosting (shared, VPS, dedicated, cloud etc.) exist to efficiently take care of your business needs and budget. No point in taking a pricey cloud VPS hosting when your requirement could be fulfilled by low cost VPS server hosting.

4) Best of both worlds exists in reality
Yes, you read it right. Sometimes the solution lies in gray area and sometimes it is the best of both worlds. With advancements in technology, now one can get the power-packed resources of a dedicated server even by paying as low as a shared hosting plan. Cheap VPS server hosting is able to provide best solutions for any business with assured resources, secure environment and complete isolation at a fraction of cost. It is as good as enjoying your own apartment in a gated high-rise. You get all the amenities like security, maintenance, power backup while having no interference from neighbors.

5) It’s all about your business
Before landing to a pit of technicalities, re-think if you really want to do it on your own. Until you are into website industry (which is least likely if you’re reading this blog), investing much time and efforts in website setup and maintenance would cost you the time and focus from your core business activities. Remember, website is for your business and not vice-versa. Many providers like VPS Hosting India offers managed VPS hosting plans which deliver 99.99% uptime and 24/7 customer support. Now this is a return on investment in terms of peace of mind and precious time for your business.